Representing blackness in Brazil’s changing television landscape: The cases of mister Brau and O Grande Gonzalez

Abstract

Since the late 1960s TV Globo, Brazil’s largest and most commercially successful broadcast network, has been producing long-form serial narratives known as telenovelas. Followed by millions of domestic viewers and exported to more than 130 countries worldwide, these melorealist serials have served as a primary source for what it means to be Brazilian in both the domestic and global social imaginaries. A number of excellent studies, however, have shown that the country’s most important fictional television genre has historically underrepresented Brazilians of color while at the same time producing a symbolic good that emphasizes whiteness as the ideal social marker. This article shifts the focus from the telenovela to an examination of the series, an emerging and understudied area of Brazilian television fiction. By analyzing representations of blackness in two contemporary Brazilian serial comedies: Mister Brau (TV Globo, 2015–) and The Great Gonzalez (O Grande Gonzalez, Fox Brasil and Porta dos Fundos, 2015), the article reveals the initial stages of recent developments that have the potential to significantly alter both the field of television production and the way Brazil is portrayed on the small screen.