TRANSFORMATIONAL WELLNESS TOURISM SYSTEM MODEL IN THE PANDEMIC ERA

Abstract

The key aim of this study is to suggest a transformational wellness tourism system model aimed at preparedness of future travelers. This paper is conceptual and offers an innovative way of planning a new tourism system to facilitate wellbeing and resilience of the tourism industry and its future travelers. Healing and therapeutic potential of non-medical wellness programs is highlighted. The overarching contribution of this study is its conceptual model and its potential to boost preparedness of halted markets for future travel.