The educational logistic potential and supply chain link to agro-tourism through learning the lifestyle amphoelansaka, Nakorn Sri Thammarat

Abstract

The purposes of this study were to examine the readiness and accordance of potential, the demand of logistics potential and agro-tourism supply chain in Lan Saka district, Nakhon Si Thammarat province. Questionnaires were distributed to 400 tourists and an interview was conducted with five interviewees from the government/private agencies and entrepreneurs. Analysis of the results revealed that the highest satisfaction was found in three aspects including the community way of life(x̄ =4.29, S.D. = 0.55),the personnel (x̄ =4.50, S.D. =0.34), and the tourist attractions (x̄ =4.45, S.D. =0.54), respectively. Respondents highly agreed on two aspects: the physical flow(x̄ =3.82, S.D. = 0.62) and the information flow (x̄ =3.94, S.D. = 0.56), respectively. In tourists’ points of view, there should be an improvement on the physical flow and the information flow by emphasizing the location access, providing adequate parking space and travel facilities such as public transport, buses for servicing tourists, signs or symbols, road signs, and viewpoint signs/danger point signs should be provided for convenience in tourist destination access. In view of government/private agencies and entrepreneurs, there should be an emphasis on the physical flow and the tourist destination service, especially transportation services in tourist areas such as enough parking space and network construction linking to nearby location for increasing the opportunities in income distribution and for building sustainable community careers.