Towards the innovation-focused industry development in a climate of digitalization: The case of Russia

Abstract

Aims: The purpose of this paper is to determine, based on an analysis of innovation processes within industry, some of the key issues in and priorities for the management of the technological development of the national economy through the example of Russia. Results: The paper identifies some of the key trends in and characteristics of the development of Russia’s industrial complex and the potential for integrating it into the world economic system using the tools of marketing. The authors prove that in today’s realities it is advisable to develop appropriate organizational-economic forms of entrepreneurship to stimulate innovation activity. The paper identifies some of the key factors influencing investment processes in machinery manufacturing (workforce qualifications, production volume, dynamics of demand for the sector’s output, level of innovation activity within the sector, etc.). Conclusions: The paper identifies a set of key marketing tools for stimulating innovation processes within the industrial complex in a climate of the development of a digital economy in Russia by reference to different phases in the lifecycle of the innovation process. The authors identify the key focus of innovation activity, which is a focus on the creation of network added value. The paper brings forward a client-oriented model of expanded innovation process based on the building of technological chains by industrial companies.