Skip to main content
Book Chapter

Online Performance Marketing

  • Bernecker M
Springer Fachmedien Wiesbaden, (2020), 443-468
DOI: 10.1007/978-3-658-17291-6_29
N/ACitations
Citations of this article
14Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… Wird also von Performance Marketing gesprochen, so betrifft es in der Regel das Online Marketing, also ist das Online Performance Marketing von besonderem Interesse. …

Cite

CITATION STYLE

APA

Bernecker, M. (2020). Online Performance Marketing. In Handbuch Digitale Wirtschaft (pp. 443–468). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-17291-6_29

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free