Green Accounting dan Kinerja Lingkungan: Strategi Menyelamatkan Bumi atau Menguntungkan diri sendiri ?

Abstract

This study examines the effect of green accounting and environmental performance on the profitability ofmanufacturing companies in the consumer goods industry sector in Indonesia. The research data is in theform of annual financial reports for the period of 2018-2022 obtained from the official BEI website. Theresearch sample consists of 60 data selected by purposive sampling. Data analysis uses multiple linearregression with SPSS for Windows version 26.0. The results show that green accounting has a negative andsignificant effect on profitability, while environmental performance has a positive and significant effect onprofitability. This indicates that green accounting is not effective as a strategy to save the earth or benefitoneself, but rather causes high costs without providing significant added value. On the contrary,environmental performance is effective as a strategy to save the earth and benefit oneself, because it canincrease resource efficiency, reduce environmental costs, meet consumer expectations, increase reputation,and strengthen the competitive advantage of the company. Green accounting and environmentalperformance together have a significant effect on profitability. This study provides implications forcompanies, governments, and society about the importance of green accounting and environmentalperformance in improving profitability and sustainability of the company