This study investigates the relation between perceived value and behavioural intentions in the intercity passenger transportation industry from a multidimensional point of view. It is expected to contribute to theory and practice through the conceptualisation of perceived value within the benefit and sacrifice components and revelation of the effects of these variables on customers’ behavioural intentions with a holistic perspective.
CITATION STYLE
Aksoy, R., & Basaran, U. (2017). The effect of perceived value on behavioural intentions. Pressacademia, 4(1), 1–16. https://doi.org/10.17261/pressacademia.2017.375
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