A conceptual mixed realities (AR/VR) capability maturity model – with special emphasis on implementation

Abstract

This paper investigates the promoting and opposing factors which determine implementation paths (or process improvements) of mixed reality applications in industrial companies. Mixed realities are defined as the combined application of virtual and augmented reality technologies. We review maturity model-related literature to ascertain which reference models are available and how mixed reality phenomena have been treated. The Capability Maturity Model (CMM) is the starting point of our analysis. The authors aim at setting the foundation of a mixed reality readiness/maturity model that take into consideration the scientific relevance and the actual requirements of the practical application. The conceptual model incorporates the companies’ technological, organisational and industry value chain-related maturity-levels. To consider empirical implications, we applied a case study approach based on the real-life implementation projects in industrial companies.