A Trust Model for Cloud: Results from a Survey

Abstract

This research proposes a cloud consumer trust model that focuses on decision making and the value of our data. The value consumers place on data plays a critical role in how consumers trust. The research was validated with a questionnaire and statistical power analysis. Few cloud trust models appear to be validated against real world data, and none, that we found, accomplish an a-priori statistical power analysis. Results indicated consumers were interested in data location, third party access and most surprisingly unbiased/expert organization recommendations were more important than family and friends recommendations.