How Russia’s internet research agency built its disinformation campaign

Abstract

In this article we analyse features of the information influence operations run by the St. Petersburg based Internet Research Agency, targeted at Europe. Informed by publicly available ‘open source’ data, the analysis delineates three key tactics that underpinned their disinformation campaign: account buying; ‘follower fishing’; and narrative switching. Both individually and collectively these were designed to build the reach, impact and influence of the ideologically loaded messages that social media account operators authored and amplified. The particular value of the analysis is that whilst a lot of recent public and political attention has focussed upon Kremlin backed disinformation in respect of the 2016 United States presidential election, far less work has addressed their European activities.