A Revised Auditing and Survey on Mobile Application Analytics

Abstract

Mobile analytics plays a significant role in investigating the information collected from a different business organization. It gives a specialized perspective of information gathered from a mobile device. The different mobile analytics techniques gather and represent information in various ways. The information gathered through mobile analytics is converted into data such that an organization can utilize for its benefits. This data identifies with the conduct of a user or client concerning any application in the mobile device. By investigating this conduct, association can know the purchasing behavior and different preferences of clients and offer services or items to them appropriately. Along with this, mobile analytics causes associations to pick up user loyalty and increase authoritative benefit. Hence, the aim of this paper is to provide the working overview, types, issues, tools, challenges related to mobile analytics.