Mr-wallace at SemEval-2023 Task 5: Novel Clickbait Spoiling Algorithm Using Natural Language Processing

Abstract

Clickbait creates a nuisance in the online experience by creating a lure towards poor content in order to generate ad revenue. With the use of natural language processing models, we can save users time and reduce the need to follow clickbait links. Task 5 at SemEval-2023 focused on precisely this problem and was broken into two steps: identifying the clickbait spoiler type and then identifying the clickbait itself. Our approach involves the use of fine-tuned text classification and question-answering models. Our classification model is able to determine the type of clickbait with 65.3% accuracy. The question-answering model exactly spoiled clickbait generated around 42.5% of the time. Efforts toward solving this task may have an impact by helping to save users’ time and quickly give an insight into the answer of what the clickbait/article is about.