"Agenda setting" y crisis económica: influencia de la prensa en el comportamiento de consumo y ahorro

Abstract

The analysis of media influence over society has generated an important interest for social investigators. this paper is focused on potential effects of media into people behaviour. We have followed the "agenda setting" of main spanish newspapers through its contents referred to economic crisis process. this information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greater the increase of people savings.