Abstract
Studying dyadic perspectives in relationship marketing is essential due to the fact that the relationship process is influenced by the perceptions of involved parties. This paper takes into account dyadic perceptions and dynamics of exchanges and proposes a model of relationship exchange.
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CITATION STYLE
APA
Gaur, S. S., & Kaushik, A. (2015). Role of Expectations, Behaviors, Dyadic Perception of Success and Relationship Quality on Relationship Exchange. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 331–335). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_115
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