This study examines the effects of cultural and gender diversity in the workplace on the success of Unilever. The research methodology used a descriptive research methodology to investigate the relationship between organizational performance and age, gender, and ethnic diversity of Pakistan- based Unilever employees. Results showed that Unilever has made progress towards achieving an equal gender workforce, but some respondents remain neutral. It is important for Unilever to address its concerns and implement measures to ensure gender diversity is integrated into the organizational culture. Gender diversity has a positive impact on employee morale, creativity, decision-making, leadership representation, and financial performance. Unilever should promote equal opportunities, implement inclusive recruitment and promotion practices, and provide support and development programs for female employees. Finally, Unilever should encourage newer employees to share their perspectives and foster a joyful and inclusive environment to promote intergenerational cooperation and improve morale and productivity.
CITATION STYLE
Ahmed, M. (2024). The Impact of Workforce Diversity on Organizational Performance A Case Study of Unilever. IRAPA International Journal of Business Studies, 1(1), 18–33. https://doi.org/10.48112/iijbs.v1i1.777
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