Uncovering Consumer Mindsets Regarding Raw Beverages

  • Zemel R
  • Gere A
  • Papajorgji P
  • et al.
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Abstract

Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.

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Zemel, R., Gere, A., Papajorgji, P., Zemel, G., & Moskowitz, H. (2018). Uncovering Consumer Mindsets Regarding Raw Beverages. Food and Nutrition Sciences, 09(03), 259–267. https://doi.org/10.4236/fns.2018.93020

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