Pharma is one of many industries where big data promises big changes. From accelerating the discovery and development of new drugs through optimizing the efficacy of clinical trials to gaining better insights into consumer behaviors, the list of potential applications is widely perceived to be really big!
CITATION STYLE
Cordon, C., Garcia-Milà, P., Ferreiro Vilarino, T., & Caballero, P. (2016). Serialization in the Pharmaceutical Industry. In Management for Professionals (Vol. Part F589, pp. 47–64). Springer Nature. https://doi.org/10.1007/978-3-319-31132-6_3
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