This chapter explores extraordinary companies which are, counter-intuitively perhaps, places where people are encouraged to act and be natural. The idea is simple and pragmatic: if organisations are designed to align with our natural psychology, they will be more effective, efficient and successful. In other words, competitive advantage, the holy grail of strategy, can result from organising and behaving with the grain of human nature.
CITATION STYLE
Verity, J. (2012). Strategy and Human Nature. In The New Strategic Landscape (pp. 87–105). Palgrave Macmillan UK. https://doi.org/10.1057/9781137283368_6
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