The dimensions of positive and negative user experiences with interactive products

Abstract

This study aims to identify and define the dimensions of User Experience (UX) with interactive products, measure the frequency of their presence and their strength. We conducted an empirical study with 25 subjects who were asked to describe a positive and a negative experience with an interactive product, and explain why it was positive or negative. Then, they had to complete an evaluation grid about the dimensions. Three judges listened to the UX stories in order to extract the dimensions and point out those that were the most important. Results show that 10 dimensions can account for any UX. The psychological, functional and usability dimensions are present in a large number of UXs (90%, 88%, 88%), followed by the cognitive, informational and perceptual dimensions (74%, 70%, 66%). Results also show that the same dimensions can be used to describe positive and negative UXs and that positive UXs include a larger number of dimensions than the negative UXs. © 2013 Springer-Verlag Berlin Heidelberg.