The last chapter showed that conversion flows (the sequence of screens that we use to register, download, or pay for your digital invention) are not necessarily more effective if they are shortened. A longer, slower escalation of the gives and gets often works better, even if it takes more clicks.
CITATION STYLE
Evans, D. C. (2017). Approach Avoidance. In Bottlenecks (pp. 177–184). Apress. https://doi.org/10.1007/978-1-4842-2580-6_17
Mendeley helps you to discover research relevant for your work.