Quality Management Within and Visiting e-cultural Tourist Destinations: Case Study Rural Parish of San Miguelito

Abstract

Cultural tourist sites in search of an intercultural approach, participatory in the face of quality management processes and focused on the interest of the visitor with a cultural visit profile, through continuous improvement, ISO standards and indicators that contribute to organizational effectiveness that provide responses to the changes generated in cultural sites and allow the consolidation of the administration, operation and structure of cultural institutions, to which, the study analyzed the quality levels of the representative cultural centers of the rural parish of San Miguelito. The objective of this study is to analyze quality management in the satisfaction of tourists in visiting cultural tourist destinations. This research is correlational with the use of Pearson's correlation and simple descriptive, due to the detail of the phenomena influenced in visiting cultural tourist destinations, it is a determining factor in quality, through the perception of quality, through satisfaction it is possible to define different categories, in addition to taking the character of non-experimental design research, with a cross-sectional design because the level and state of the variables are analyzed at a single point in time; to verify the relational trend of the variables, using a validated data collection instrument focused on the adapted SERVPERF model. Furthermore, high positive correlation results were achieved between quality management in cultural sites, the results at the time of making the relationship through the t statistic, showed a correlation with a level of significance < 1%, with which the hypothesis was validated, it was supported with a level of 1% (0.610).