Frameworks of Engagement and Precursors

Abstract

This study approaches strategic pre-disaster communication from the perspective of communication for development while acknowledging that this field is not made of individual silos that do not interact and overlap. Instead, literature shows that disaster communication is relevant in various disciplinary areas, including sociology, organisational development, and public relations, and engaging with issues of disaster communication—inclusive of pre-, during, and after—involves examining scholarship from several fields. This is also true regarding pre-disaster communication, as discussions in the previous chapter have already highlighted.