Public Engagement and the Influence Imperative

Abstract

A review essay discussing three advice books for social scientists. Sociologists, in responding to the imperative to make their work more influential, must go beyond doing "public sociology" to embrace doing sociology "in public" (Healy 2017). Rather than using public engagement primarily for publicity - to make our research matter - we should use engagement to help us research that matters in the first place. Next, I caution that the drive to be professionally rewarded for public intellectualism is fraught with conflicts that may be irreconcilable. To be a public intellectual today requires being both public in one's intellectual life and intellectual in one's public life, and for academics in the era of the "market university" (Berman 2011), trying to get paid for that leads to a neoliberal trap. Finally , I argue for a move beyond personal strategies toward the development of the open scholarship as an institutional response that ultimately may be responsible for sociology's survival.