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Book Chapter

CRM for SMEs

  • Hol A
Springer New York, (2013), 657-668
DOI: 10.1007/978-1-4614-4951-5_52
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Abstract

Today in the Information era, business’ communication with their customers strongly depends on how quickly, responsively and accurately a business is able to respond to customers’ queries, needs and demands. Conducted case study analysis of five small to...

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APA

Hol, A. (2013). CRM for SMEs. In Information Systems Development (pp. 657–668). Springer New York. https://doi.org/10.1007/978-1-4614-4951-5_52

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