Pengaruh Desain Poduk Terhadap Tingkat Penjualan

Abstract

As the times and the development of human education level, then increasing as well one's expectations of the value of a product. Consumers are increasingly selective and have great expectations for the product to be used or bought. Thus, every owner of competing products and competing to meet expectations, desires and needs of consumers. One of the strategies undertaken by the owners of capital are to design their products as attractive, as unique and creative as possible. A product that has a unique design, attractive, and has an appeal to make the product more commercial value, compared to other similar products. If a product is able to make consumers act of purchase, the product can be said to be able to meet the needs, wants and expectations of consumers, and able to support the achievement of the owner of the product, which reached a high level of sales in order to achieve maximum profit. That is why the owners of the products do everything possible to mobilize all the ability and creativity to menanpilkan product with a very unique design, attractive, and has advantages and competitiveness, so that the products they are able to have a place in the hearts of consumers. Design products that can captivate consumers and has a sale value is a product design that Playability, Simplicity, and Practiced Skill as well as the advantages and competitiveness, so that the products they are able to have a place in the hearts of consumers. Design products that can captivate consumers and has a sale value is a product design that Playability, Simplicity, and Practiced Skill as well as the advantages and competitiveness, so that the products they are able to have a place in the hearts of consumers. Design products that can captivate consumers and has a sale value is a product design that Playability, Simplicity, and Practiced Skill,Seiring perkembangan jaman dan perkembangan tingkat pendidikan manusia, maka semakin meningkat pula harapan seseorang terhadap nilai sebuah produk. Konsumen semakin selektif dan memiliki harapan besar terhadap produk yang akan dipakai atau dibelinya. Sehingga, setiap pemilik produk saling bersaing dan berlomba untuk memenuhi harapan, keinginan, dan kebutuhan konsumen. Salah satu strategi yang dilakukan oleh para pemilik modal adalah dengan mendesain produk mereka semenarik, seunik, dan sekreatif mungkin. Sebuah produk yang memiliki desain yang unik, menarik, dan memiliki daya tarik akan membuat produk tersebut memiliki nilai jual lebih, dibanding produk sejenis lainnya. Jika sebuah produk mampu membuat konsumen melakukan tindakan pembelian, maka produk tersebut dapat dikatakan mampu memenuhi kebutuhan, keinginan, dan harapan konsumen, serta mampu mendukung pencapaian tujuan pemilik produk, yaitu mencapai tingkat penjualan yang tinggi guna mencapai maksimal profit. Itulah sebabnya para pemilik produk berupaya semaksimal mungkin mengerahkan seluruh kemampuan dan kreatifitasnya guna menanpilkan produk dengan desain yang sangat unik, menarik, serta memiliki keunggulan dan daya saing, agar produk mereka mampu memiliki tempat dihati konsumen. Desain produk yang mampu memikat hati konsumen dan memiliki nilai jual adalah desain produk yang Playability, Simplicity, dan Practiced Skill.