Protecting Geographical-Origin-Brands Abroad: The Geneva Act of the Lisbon Agreement

Abstract

The present chapter outlines the advantages of the Geneva Act of the Lisbon Agreement for the protection of geographical-origin-brands abroad. Thanks to the flexibilities the Act contains, its international registration and protection system should be attractive for any country that has an interest in allowing right holders in geographical-origin-brands for products from its territory to defend their rights in the jurisdictions of multiple actual and potential export markets.