Positive Emotions for Responsible Consumption Through Product Design: A Review

Abstract

Stimulating positive emotional experiences in the user that result in a change to responsible consumption behavior is essential to achieve a balance between emotional, social, economic, and environmental aspects. Our goal is through bibliographical research to understand the emotional behavior of the users in relation to their purchase decision making, exploring how positive emotions (vs. negative) can play an environmentally and socially responsible appeal to the consumer. To this end, we propose a conceptual framework that allows visualizing the interaction of positive emotions in the user experience for the promotion of responsible consumption. Future studies are suggested that may help identify the necessary elements for the design and development of products through positive emotions to pursue responsible consumption.