An interview with Trip Hawkins, founder of Electronic Arts Inc., is presented. He gave insights on what has changed in mobile gaming in 2007. Hawkins cites discovery, trial and monetization, as some of the factors the mobile phone industry should consider to generate more revenue in terms of delivering such service to customers. He also shared his views on how he sees the inclusion of social networking platform in mobile services.
CITATION STYLE
Ramsay, M. (2012). Trip Hawkins. In Gamers at Work (pp. 1–15). Apress. https://doi.org/10.1007/978-1-4302-3352-7_1
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