Dynamic wardrobe from a user’s perspective – A previous survey study for female students

Abstract

Evaluating all phases of Fashion Products, it is realized that the linear make-disposal model of Fashion has no longer future. This wasteful and polluting system has been replaced more and more by strategies based on a circular economy which aims to keep the highest clothing value, textiles and fibers during the use and re-enter the economy afterwards, never ending up as waste. The sustainable concepts of the new textile economy can provide new products and new services models that would enhance the benefit experienced by customers. With the aim to know the opportunity of people having a dynamic wardrobe (based on second-hand clothes, rental or personalized clothes) the present study shows a survey results on academic female population in order to investigate which items they most like and would never leave their closets. We realized that in 25 female students there is an interest for the same types of clothes and colors, even finding that the way the Fashion System is currently based is completely out of step with consumer behavior.