Not every decision made in consumers' daily lives is alike and the phenomenon described in the introduction may only apply to certain situations. The first research question of this work breaks this phenomenon down to its constituting features.
CITATION STYLE
Schulte, B. K. (2015). Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research. In Staying the Consumption Course (pp. 7–65). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08788-3_2
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