The Impact of Mobile Augmented Reality Design Implementation on User Engagement

Abstract

With the rapid advances in mobile technologies, one of the main goals of Colleges and universities is to reach national and international recognition. Recently many Universities used new strategies to stay competitive, trying to adopt new technologies like Augmented Reality (AR) To capture students’ attention. Augmented Reality (AR) had used as a useful tool in education, but besides teaching and learning, technology may play an important role in university and student engagement. The research aims to study the effect of using augmented reality (AR) on human interaction and engagement. The study focuses on designing an AR prototype framework and a pilot AR application to test its impact on the user’s interaction engagement with the university information platform. The researcher assumes that by applying AR technology, it will improve two way of communication between universities and students, employees and visitors. Research findings show that AR UI and UX collaborate to achieve students engagement. Universities may consider thinking of the efficacy of AR implementations within their business strategy to enrich its recognition in recent intense competition.