Dynamics of Public Interest in Artificial Intelligence: ‘Business Intelligence Culture’ and Global Regulation in the Digital Era

Abstract

The need to develop global regulation mechanisms to manage artificial intelligence and big data is very challenging. The advance of digital technology over the last two decades has opened new opportunities and has the potential for digitizing society and the business activities in our everyday life. The info-communication industry gives us information abundance and unprecedented connectivity. This chapter examines and analyzes briefly different types of theories of regulation and the public interest concept in info-communication policy-making. It introduces a new culture in the business ecosystem, which is the ‘Business Intelligence Culture’ (BIC) to use as a methodological tool to analyze digital transformation (AI and robots’ adoptions) of corporations in the digital era. Finally, it explains the regulatory limits by examining the dynamics of public interest in the artificial intelligence ecosystem briefly.