CITATION STYLE
Klarmann, M., & Hildebrand, A. (2015). Innovationsmanagement in B-to-B-Märkten. In Handbuch Business-to-Business-Marketing (pp. 297–311). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_15
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