In this article, I propose a simple new research tool - a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements - idea, data and tools; TWO questions - What's new? and So what?; and ONE bottom line - contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.
CITATION STYLE
Faff, R. W. (2015). A simple template for pitching research. Accounting and Finance, 55(2), 311–336. https://doi.org/10.1111/acfi.12116
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