Exploration of product design emotion based on three-level theory of emotional design

Abstract

The three-level theory of emotional design put forward by Donald A. Norman is highly recognized and respected by designers and researchers. Based on this theory, this study uses 2000 design award-winning works as materials. Through the extraction of typical emotional words in product design, the labeling of emotions in design, and the statistical analysis of design emotions, researchers try to explore the method of emotional integration into product design. This research finds that high-level emotions can hardly be decoded and realized in emotional design. It proposes design methods based on five senses, design experience process and human needs to generate high-level emotions.