Creating an atmosphere: Media aesthetic analysis of journalistic prospects

Abstract

In this article, journalistic practices are examined under the perspectives of 1) the theory of atmosphere in communication, 2) the creativity in journalism through the media aesthetic approach. This article contributes to both the theory of creativity in media industries, and the theory of aesthetic shift in current communication (with respect to the generation of atmospheric design in media). The empirical material used in this article was extracted from the Russian journalist Web portal Takie dela (English: So It Goes). The concept of “atmospheric creativity” in the current journalistic practices is developed.