The NPD Process Design Canvas: Tool for NPD Process Creation

Abstract

New Product Development (NPD) is important for the growth and sustainability of companies. One of the most important factors in NPD is the management of the NPD process. NPD process is believed to be a crucial factor in NPD success. NPD process may vary between organizations. Companies must be able to implement the most suitable NPD process. Therefore, the design of NPD process is crucial. This article proposes a tool that can support organizations to design their NPD process. The tool is conceptualized based on the sequence of NPD design method. The tool is based on the form of 'space of elements' and called the NPD Process Design Canvas. The concept has been tested and several feedbacks identified. Some of the pros are its ability to capture the risks and elements of process design. Some of the cons are the variation of detail and inability to describe the existing process. Based on the feedbacks, improvements proposed are the addition of specific 'iterations' and 'reviews' analysis in the canvas, and the paradigm of the canvas as the integrator of several analyses carried out based on the sequence of NPD design method. Further research may focus on the testing of a more sophisticated canvas implementation and how the tool considers the position of companies' existing NPD process.