A Study on the Uses of Social Networking Sites on Young Adults to Infer on the Different Types of Users

Abstract

Social Networking Sites (SNSs) are used for multiple purposes and have become an essential part of our everyday activities. The divergent uses of SNSs make SNSs as an interactive platform for interpersonal connectivity and social enhancement through social communication. The study investigates on the frequently used SNSs and uses of SNSs among the young adults in Bangalore city to infer on the different types of users. The research study used survey method to collect information from 120 young adults (20-35 years) across Bangalore city. The study found that Facebook, LinkedIn, Twitter and Google+ were the frequently used SNSs. The study identified 32 uses of SNSs, from which 30 different types of SNSs' users were inferred, Campaigners and Info Pilfers. The divergent uses of SNSs in the present study reinforce SNSs as the preferred choice of communication tool, especially for social communication in urban areas.