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Conference ProceedingsOPEN ACCESS

Artificial intelligence to support retail sales optimization

32nd European Modeling and Simulation Symposium, EMSS 2020 (2020) 430-434
DOI: 10.46354/i3m.2020.emss.061
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Abstract

Presented study focuses on utilization of Artificial Intelligence (AI) in order to support data integration, sales forecasting and process optimization in retail. In particular, use of Artificial Neural Networks (ANN) and Genetic Algorithms (GA) in order to support decision makers from sales departments has evaluated.

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Bruzzone, A. G., Sinelshchikov, K., Massei, M., & Schmidt, W. (2020). Artificial intelligence to support retail sales optimization. In 32nd European Modeling and Simulation Symposium, EMSS 2020 (pp. 430–434). Dime University of Genoa. https://doi.org/10.46354/i3m.2020.emss.061

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