PEST- ANALYSIS OF THE DIGITAL TRANSFORMATION OF PUBLIC ADMINISTRATION

Abstract

The article is dedicated to researching the impact of environmental factors on the processes of digital transformation of public administration. In today's digital economy, the effectiveness of the executive branch providing public services to citizens and organizations largely depends on the political will of the country's leadership, the socio-economic situation, as well as the technological and technological development of the public sphere. The authors to assess the impact of environmental factors were pest analysis, which reveals the most significant aspects of the impact of the macro environment and develop a strategy for the development of public authorities in the context of the digital transformation of their activities. The methodological basis is research into the problems of the system of providing electronic public services, the regulatory framework for their digitalization, the study of statistics, indicating the level of quality of the provision of public services. The results of the study revealed the most significant political, economic, social and technological factors of the macro environment and presented the main directions for improving the processes of digital transformation of public administration. Specific measures have been proposed for each group of factors to enable the executive branch to adapt to the external environment, thereby improving their performance. The results of the study can be used to develop programmes and plans for government agencies to digitize their public services