How business intelligence systems deliver value — Interview with Mike Beckerle of Oco, Inc.

Abstract

This discussion covers wide-ranging issues about business intelligence (BI) systems, and how they ’ ve evolved. It explains how the limitations of current BI approaches are being overcome through new innovative approaches and Software- as-a-Service (SaaS) deployments. Oco ’ s business model concept of “ Diagonal ” markets is explained, along with the synergy it has with BI delivery through SaaS to provide additional benefi ts.