E-commerce leading development trend of new sports marketing

Abstract

The traditional sports marketing is based on sport used as a carrier to promote their products and brands which is a marketing activity as well as a means of marketing. E-commerce sports marketing is based on the traditional sports marketing, adding e-commerce support to re-arrange the advantages of e-commerce and traditional sports marketing, which, accordingly makes traditional sports marketing present more flexibility, communication and high-profit. © 2010 Springer-Verlag Berlin Heidelberg.