“CLEAN LABEL” AS ONE OF THE LEADING TRENDS IN THE MEAT INDUSTRY IN THE WORLD AND IN POLAND – A REVIEW

Abstract

The contemporary market of food products is highly variable. The reason for this is, among others the significant number of factors governing consumer choices in relation to food. Research results indicate that Polish consumers are increasingly declaring their interest in food features such as sensory and health properties, and safety. Most likely, social education, campaigns of food societies and own initiatives of food producers promoting new, “healthy” products have contributed to this. Among other things, the ever increasing consumer knowledge on the relationship between lifestyle and diet and health has become for many food businesses prerequisite for the development and marketing of new products. In food production in the world and in Poland the so-called “clean label” trend is one of fastest growing initiatives aimed at improving the health quality of foods. The “clean label” has not yet been defined in food law and is understood rather subjectively. Generally, this term is attributed to products free from “artificial” additives and produced by “natural” or based on a traditional recipe methods known to consumers. In the article, based on the available literature, selected trends in food production at the beginning of the 21st century, with particular emphasis on “clean label” have been discussed. Taking meat processing industry as an example, the measures undertaken by the companies of food industry to produce “clean label” food products have been illustrated. In addition, consumer attitudes toward contemporary trends in the food market, including meat and meat products, have been characterized. In conclusion, the need for legislative intervention to provide appropriate definition for the term “clean label” and the need for consumer education about assessment of quality of foods are emphasized.