Solid waste management/disposal continues to climb the list of major challenges faced by city and municipal governments. Corporations question the extent of the differential advantage and goodwill gained from "green" marketing. This research addresses components of both issues. Specifically, this study profiles current recyclers based on usage levels, products recycled and recyclers’ commitment to purchasing products packaged in recycled materials.
CITATION STYLE
Paksoy, C. H., & Robbins, S. S. (2015). Understanding the Recycler: an Emerging Arena for Marketing Strategy. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 372–376). Springer Nature. https://doi.org/10.1007/978-3-319-13248-8_76
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