The Irish Consumer Current Sentiments Toward Marketing

William B. Dodds; Anne Sinnott; Naoimh O’Reilly; Joanne Lynch; Michael Gannon

Book ChapterOPEN ACCESS

The Irish Consumer Current Sentiments Toward Marketing

Dodds W
Sinnott A
O’Reilly N
et al.

Springer Nature, (2015), 229

DOI: 10.1007/978-3-319-11848-2_85

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Abstract

This investigation is the first to examine Irish consumer attitudes towards marketing and, in addition to the categories examined in the original Gaski and Etzel study of consumer sentiment, it investigates attitudes towards “Buying Irish.”

Author supplied keywords

Consumer Sentiment
European Currency
Excessive Profit
Marketing Environment
Marketing Performance

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CITATION STYLE

APA

Dodds, W. B., Sinnott, A., O’Reilly, N., Lynch, J., & Gannon, M. (2015). The Irish Consumer Current Sentiments Toward Marketing. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 229). Springer Nature. https://doi.org/10.1007/978-3-319-11848-2_85

The Irish Consumer Current Sentiments Toward Marketing

Abstract

Author supplied keywords

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