Interest in cross-boundary cooperation: Identification of distinct types of private forest owners

Abstract

This article presents quantitative results from a study that evaluated private forest (PF) owner interest in cross-boundary cooperation. The intent was to reveal subgroups, referred to here as segments, of PF owners that align with different forms and levels of cooperative activities. Segmentation analysis used 783 mail-back surveys from Franklin County, Massachusetts, PF owners in spring 2002. The analysis indicates that there are four segments of PF owners in Franklin County, each maintaining a distinct level of interest in proposed forms of cooperation. Two segments define positive interest in cooperation (General Cooperators, 27%; Conservation Cooperators, 21%), and the other two represent apathy (Neutralists, 27%), and disinterest (Non-Cooperators, 24%). Furthermore, each segment presents a unique profile of items and scales that measure personal values and attitudes about cross-boundary cooperation and socioeconomic and demographic characteristics. Segment profiles show a strong association between interest in cooperation and profiling variables such as age, affluence, personal values, and attitudes. By identifying the specific needs and wants among PF owners, these findings can help in the development of responsive initiatives to promote cross-boundary cooperation in Franklin County. Furthermore, the outlined segmentation analysis could aid PF owner studies identify and describe key segments and determine interest in cross-boundary cooperation. Copyright © 2006 by the Society of American Foresters.