Influence of category identity on letter matching: Conceptual penetration of visual processing or response competition?

Abstract

Participants performed same-different matching tasks, with physical-identity instructions, on letter pairs composed from the letters B, b, and p. The letters in a pair were presented simultaneously or sequentially, with the experiments differing in whether (1) the letters could appear in two or four positions, (2) two or five SOAs were used, (3) the font was Arial or one in which the two loops of the letter B were of the same size, and (4) p did or did not occur in same pairs. With sequential presentation, different RTs were longer when the letters had the same name (Bb; within-category pair) than when they did not (Bp; between-category pair), replicating a finding by Lupyan et al. (2010). However, unlike in their study, this category effect was also significant with simultaneous presentation, tending to be nonsignificantly smaller for RTs but larger for accuracy than that obtained with sequential presentation. A similar pattern was observed when we removed a bias to respond different whenever the letter p was detected in the experiments in which p did not appear in same pairs. The presence of a category effect with simultaneous presentation is predicted by a response competition account, but not by Lupyan et al.'s conceptual-penetration-of-visual-processing account. © 2012 Psychonomic Society, Inc.