Abstract
… If you are a low-cost provider, then any kind of substantial investment in infrastructure to generate a differentiated customer experience is less likely to yield significant dividends. How …
Cite
CITATION STYLE
APA
Bachrach, D. G., Ogilvie, J., Rapp, A., & Calamusa, J. (2016). Looking Forward in an Omnichannel World. In More Than a Showroom (pp. 173–183). Palgrave Macmillan US. https://doi.org/10.1057/9781137551894_11
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