Building Your Personal Brand

Abstract

Marketing has been described as the art and science of creating and managing successful exchanges of value. Strong brands fuel these exchanges. When a brand is strong, they say it has pull; it creates positive associations in the consumer's mind that ignite action. Great brands also create high expectations. Like supply chain management, brand marketing embodies some fundamental principles. Bridging the gap between your current brand and your desired future brand is where your personal brand marketing plan comes in. This plan is comprised of strategies and tactics that address the key brand principles of value, relevance, consistency, positioning, and support. When enough supply chain leaders have worked on their personal brands, they will have helped to change overall perceptions of their profession. And that will benefit all those who follow in their footsteps. Brand building is a process that gets refined over time.