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The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0

  • Soeprapto E
Atlantis Press SARL, (2022), 718-724
DOI: 10.2991/978-2-494069-83-1_125
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Abstract

… that market orientation has a positive and significant effect on the innovation performance of SMEs, market orientation has … Marketing performance affects market orientation and product …

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CITATION STYLE

APA

Soeprapto, E. F. (2022). The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0. In Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) (pp. 718–724). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-83-1_125

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